Scott Kronick

Scott is a 32-year veteran of Ogilvy & Mather, having started his career with Ogilvy Public Relations in New York in 1987.

Today, Scott is responsible for the leadership and management of Ogilvy Public Relations’ highly awarded Asia-Pacific network, covering 30 offices in 15 countries. It is the largest and most influential international public relations network in Asia, and the largest region in the company’s global network.

In recognition of his contribution to the industry, Scott has received a number of personal awards. Most notably, he was voted to the Global Power List by PR Week from 2014-16, and he was featured in Campaign Asia as one of a selected 11 Most Admired Agency Leaders in the region. He was also been awarded a prestigious Individual Achievement Sabre by the Holmes Report in 2012.

Due to his vast experience and sector knowledge, Scott is a leading media trainer and commentator on trends in marketing communications, brand building and market entry into China. He regularly contributes to leading mainstream media, including The Washington Post, China Daily and the South China Morning Post, as well as trade publications, such as Campaign Asia and PR Week. Scott is also a keen writer and has authored a number of successful books, including “The Lighter Side of China” - reflecting on his professional and personal life in Greater China.

Scott is a graduate of Syracuse University in Syracuse, New York. He is a perpetual student of Mandarin Chinese.