Annie Li

Annie LI has rich experiences in brand design, graphic design, fashion clothing/communication design, and social media planning/account visual design, She worked for many brands on brand building, brand identity design, and product creation. She has worked closely with the founder and designer for MIAORAN STUDIO, An independent fashion label based in Milan, on design and brand management, as well as bringing the brand to the Chinese market. Annie was in charge of external design projects with five clients in two years including celebrity brands and the luxury brand SHANGXIA. Designs were selected for Chinese national TV show appearances and products sold in 5+ boutique stores.

Prior to working in the design field, Annie’s fashion design collection has been featured in Vogue Italian September issue, Cover photo i-D website, i D official Instagram, and La Botanica US Nov. issue 2018.

Annie is the founder and creative director of activewear brand Zephy. Founded the brand in 2020, Annie is in charge of brand aesthetics visuals and product design and manufacturing, designed for 4 collections of 30+ SKUs. Designs exposure in Chinese TV shows and appearances. She created social media strategy planning for official accounts WeChat, RED, and Tiktok for posts of 100K views. Products are sold in 20+ sports clubs and sports equipment boutiques in China.

Annie has also worked for art museums and galleries in the United States including The Morgan Library Museum and Massachusetts Museum of Contemporary Art (MASS MoCA). She mainly worked on the museum’s communication and public relations as well as working closely with artists on projects and exhibitions. Annie obtained her MA in Visual Arts Administration from New York University Steinhardt and BA in Fashion Design from Nuova Accademia di Belle Arti(NABA). She also holds an Italian womenswear pattern-making and tailoring certificate.